Apple iPhone 6S and iPhone 6S Plus predicted to hit sales record of more than 10 million
Investors may have turned their noses up at the new products Apple launched last week, but it seems consumers certainly haven't.
The tech giant is predicting that sales of the latest version of its flagship iPhone - the 6S and 6S Plus - will hit a record when they start shipping next week.
The company said it is likely that more than 10 million units will be snapped up in their first weekend, beating the record set last year by predecessors the iPhone 6 and 6 Plus.
Unlike previous iPhones' opening weekends, Chinese customers will be able to buy the device, which has a better camera and faster operating system, at the same time as those elsewhere, a factor that should provide an extra sales boost.
Apple starting taking preorders for the smartphones on Saturday and will begin sending them out to customers on September 25.
The iPhone 6S Plus has so far proven particularly popular and it said it is working to catch up with demand.
"Preorders this weekend were very strong around the world," Apple spokeswoman Trudy Muller said in a statement.
Shares fell around 2% after the announcement as analysts questioned Apple’s ability to continue innovating.
Additional reporting by Reuters
