ASOS 'superb' show boosts sales by 108%

Internet clothing retailer ASOS is still defying the economic downturn as its young, fashion-savvy customers continue to splash their cash.

Sales at the group, which targets 16- to 34-year-olds, jumped by 108% in the 42 weeks to 16 January. Despite the rest of the sector struggling, sales growth accelerated in recent weeks, with total sales rising 118% in the last two months of that period.

"People were expecting a good performance, and we've delivered a superb one," chief executive Nick Robertson said today. He added that, despite raising the spend on special offers and free delivery, ASOS is still on track to deliver pre-tax profits for the year to 31 March in line with expectations at about £13.8 million.

ASOS launched in 2000, selling cheap copies of clothes worn by celebrities. The group has since expanded, and now boasts High Street brands as well as designer labels.