Brands looking to get their products noticed should prioritise cultivating YouTube bloggers like Zoella to gain consumers’ attention, a poll has shown.
That’s the message to business from BuzzMyVideos’ Online Video Barometer, which underscores the growing power of online clips and those who create them.
The poll of 500 consumers aged between 16 and 45 revealed that YouTubers are the most-trusted source of information for reviews and how-to guides, well ahead of magazine articles, TV and radio.
Almost 90% of the survey’s respondents said that they are more likely to buy a product featured in a positive online video review.
Consumers are also spending more time watching online clips, with nearly one fifth tuning in for between six and 10 hours a week.
YouTube is still the go-to platform for online videos, with almost 90% picking the site to watch film, though Facebook is slowly catching up. Almost half of the survey participants said they watched videos through the social network.
