Some of Britain's top women's magazines including Cosmopolitan, Elle, Harper's Bazaar, Red and Good Housekeeping today united to launch an initiative aimed at combating sex discrimination, backed by Sarah Brown, wife of former prime minister Gordon Brown.
Hearst Empowering Women will be an online portal and events business that aims to harness the power of all the 19 magazines and 26 websites owned by publisher Hearst, which claims its titles reach 8.4 million women a month or one in three British women. The combined monthly print circulation of all the Hearst titles is 3.2 million.
Chief operating officer Anna Jones cited Hearst research that found more than 60% of its readers felt women were "disadvantaged due to their gender in the workplace, financially and politically".
Hearst Empowering Women will carry news, advice and be a "practical resource". Jones who was speaking at Advertising Week Europe, said: "Empowerment to me means inspiring and guiding women to reach their full potential and to help break down the real or indeed perceived barriers that prevent them achieving the most from life."
Theirworld, Sarah Brown’s charity for women and children, is a partner of Hearst Empowering Women.
Hearst UK reports annual sales of around £300 million.
