Firmdale Holdings, the London-based boutique hotels chain which is popular with James Bond stars Halle Berry and Daniel Craig, has seen annual revenues hit a record high.
The firm, one of London’s biggest privately owned boutique hotels chains and a bell-wether of the sector, posted a 2.5% rise in revenue to £80.4 million for the year to January 2014.
All but one of its nine properties are in the capital, including the flagship Charlotte Street Hotel, also pictured.
The combined average room rate across the London hotels increased to £319 last year despite the “extremely challenging trading environment”, said finance director Malcolm Soden.
Over the past five years the average rate at Firmdale’s London hotels has grown by 12% while occupancy has remained stable at 85%.
The 86-room Crosby Street in New York City, has also been trading strongly since opening in 2009, spurring Firmdale to develop a second hotel, in midtown Manhattan, due to open in spring 2016.
Unlike most chains, Firmdale owns and manages most of its hotels.
Their latest launch is the 91-room Ham Yard Hotel in central London, in June. Pre-opening expenses swelled Firmdale’s costs and widened the pre-tax loss by £2 million to £9.2 million.
