Rising air fares are having a big impact on UK tourists' travel plans, a survey today showed.
And more than three quarters of UK travellers do not consider so-called low-cost airlines to be low cost once taxes and added fees were taken into account, the poll by TripAdvisor found.
As many as 68% of UK travellers said the recently-increased air passenger duty (APD) airport departure tax would affect their travel plans, with 9% saying the impact would be "substantial".
Nearly two thirds (64%) believed APD to be unfair, with only 11% thinking it was fair.
A total of 83% of people cited the price of a flight as a key factor when choosing an airline, compared with 71% last year.
Based on responses from 5,555 travellers, including 1,116 from the UK, the survey showed that British Airways was the UK's favourite airline, with budget carrier Ryanair being voted Britain's, and Europe's, least favourite airline.
With BA in number one spot, the second most-favourite airline for British travellers was Virgin Atlantic, followed by Emirates, Singapore Airlines and Thomson Airways.
TripAdvisor spokesman Emma Shaw said: "This year's results reveal a general worry about the expense of flying, whether it's APD, cynicism around 'low-cost' carriers or simply the significant price tag of a flight."
