He may be a world famous rapper jetting from city to city to perform, but Snoop Dogg still manages to keep a tight grip on his business affairs.
The Gin & Juice artist, real name Calvin Broadus Jr, is reportedly suing US beer company Pabst, claiming he is owed money from its sale last year.
In 2011 the 43-year old had signed a three-year deal to be the face of Blast, a fruit-flavoured drink that was part of Pabst’s Colt 45 malt beer range.
Under the terms of the agreement he was paid around $250,000 (£163,660) and further instalments of $20,000 for every 10th mention of the brand on social media, at concerts or during TV appearances, according to the Associated Press.
But he claims his contract also entitles him to a portion of the sale price should Pabst sell the business before January 2016, as well as royalties on each case of Blast that was sold, it added.
Pabst was sold for an undisclosed price, but Snoop Dogg’s law suit puts the price at around $700 million. It is unclear what price was paid for Colt 45 specifically.
Pabst told the Associated Press hat it had not been contacted by Snoop Dogg or his representatives about the proceeds.
Pabst told AP: “We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this.”
Snoop Dogg has other business interests, having made investments through his Casa Verde vehicle.
In April he joined a $10 million fundraising by Eaze, a cannabis delivery firm that has been dubbed the 'Uber for weed'.
