Eve Sleep cheers sales rise as customers embrace e-commerce

Eve Sleep has said it exited 2020 in far better shape than it entered the year, with the online mattress seller boosted by the shift to e-commerce during lockdowns.

The AIM-listed company, which also sells duvets and pillows,  said revenue improved 6% to £25.2 million in the year to December, driven by 18% growth in the second half.

It reported record trading over the Black Friday period and the first week of the Boxing day sales. It also narrowed losses during the year.

Eve Sleep said: “The business has undoubtedly benefitted from the accelerated shift to e-commerce and the current strength of the homewares category as a result of the pandemic."

Cheryl Calverley, chief executive of eve Sleep said: “We have exceeded our financial expectations for 2020, which were raised twice during the year, extended our product ranges, opened new sales channels, increased brand awareness, presence and recognition, with the winning of the Which? awards, and improved the strength and resilience of our technology, logistics and operations platforms.”

The firm said it has not experienced any material cost/duty increases as a direct result of Brexit, although there has been some “slowing of the pace of deliveries to Ireland and Northern Ireland resulting from courier related issues”.

But the company does not expect any material full year impact at this time.