How to be a CEO podcast: Why Tenzing’s CEO blew the marketing budget on bins for Nepal
Huib van Bockel - Tenzing CEO
Tenzing
Rachelle Abbott24 October 2022
Formerly head of marketing at Red Bull he’s taken his company from start-up to significant player while maintaining a commitment to environmental protections. But it has not been easy.
In this episode we talk about:
- Why he left Red Bull to start his own energy drink company
- The ancient Tibetan tea that inspired Tenzing
- What happened when met the family of Everest explorer Tenzing Norgay
- How to create your own category in an existing industry
- Why his first marketing spend was installing bins in Nepal
- Should legislation force companies to improve their environmental impact?
- Why he doesn’t like a hierarchical company structure
- Why he cried after his unusual first pitch to Selfridges appeared to fail
You can also find us wherever you stream your podcasts.
