What is Ticketmaster Verified Fans, and can you use it for Taylor Swift Eras Tour tickets?

Three-stage process loved and loathed by fans was in use for The Eras tour
Taylor Swift is now into the US dates of her Eras World Tour
Chris Pizzello / AP
William Mata18 August 2023

Taylor Swift is coming back to London next summer, with six dates at London’s Wembley Stadium as part of The Eras Tour.

The Nashville singer is in town from June 21-23 and then August 15-17 as part of the European leg of the 146-show world tour.

Tickets sold out almost instantly when they went on sale in July, before resale tickets were also fought over when those went on sale earlier this month.

Ticketmaster has deployed its Verified Fans service for several of its high-profile concerts in recent years, including The Eras tour. This is how it works.

How does Verified Fans work?

Ticketmaster’s Verified Fans was set up to offer a service to fans that tries to eliminate ticket scalping.

It works in three stages:

1. Registering with Ticketmaster

The first step is to put your name forward to become a verified fan. You need to say you are interested in going to the event.

2. Receiving a unique purchasing code

Cross your fingers. And, if you are successful, Ticketmaster will send you a purchase link and unique code between 12 and 24 hours before the presale.

3. Buy 

You then have a window to buy your tickets in the presale. “It’s a simple and safe purchase process, where you’ll get priority access to great tickets,” Ticketmaster has said.

These stages have now come, caused headaches, been loved and loathed, and gone for anyone looking to get tickets for Swift in London or the rest of the UK. Now the lucky few (thousand) have got in; they can prepare for a night to remember at one of the following concerts.

Swift fans will now be able to see their tickets in their Ticketmaster accounts.

When is Taylor Swift on tour?

Taylor Swift performs onstage on the first night of her Eras tour in March
Suzanne Cordeiro / AFP via Getty Images

Here’s a full list of her UK venues and 2024 dates:

June 7 — Edinburgh, BT Murrayfield Stadium

June 8 — Edinburgh, BT Murrayfield Stadium

June 9 — Edinburgh, BT Murrayfield Stadium

June 13 — Liverpool, Anfield Stadium

June 14 — Liverpool, Anfield Stadium

June 15 — Liverpool, Anfield Stadium

June 18 — Cardiff, Principality Stadium

June 21 — London, Wembley Stadium

June 22 — London, Wembley Stadium

June 23 — London, Wembley Stadium

August 15 — London, Wembley Stadium

August 16 — London, Wembley Stadium

August 17 — London, Wembley Stadium

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in