Netflix users are not impressed at new changes meaning their binge-watching is being interrupted by adverts.
First noted on Reddit, some users are reportedly being targeted by adverts between shows that cannot be skipped.
According to the disgruntled users, trailers have been popping up in between episodes of hit shows including Better Call Saul, Grey’s Anatomy and Bob’s Burgers causing outrage among those who like the streaming service because of the absence of adverts.
Infuriated customers used social media to inform Netflix they were less than impressed with the new changes, begging them to put an end to the experiment.
One wrote: “For the record, this new ad setup that you have between episodes is stupid. It does not make me want to watch more shows, it just irritates me that I can’t read the preview for the next episode.”
While another said: “Are you guys serious with the ads between episodes? I opted out, but that's ridiculous. I pay you to get AWAY FROM ADS. PERIOD. Get it together.”
“Hey @netflix I can tolerate the ads at the top of my list of shows but between every episode I watch is getting stupid,” commented somebody else.
However, it is understood that Netflix is just “testing” whether showing users adverts for other shows is the way forward.
The company told TechCrunch: “In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster.
“It is important to note that a member is able to skip a video preview at any time if they are not interested.”
Netflix has been contacted for further comment.
The streaming giant has been shrouded in controversy in recent weeks after the launch of original drama Insatiable left many users accusing the revenge comedy of body-shaming .
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