The Apprentice 2016 candidates: Lord Sugar welcomes 18 new contestants into the boardroom

Viewers can expect all the familiar pomposity and backstabbing
1/20
Emma Powell29 September 2016

Eighteen potential business partners are preparing to battle it out in the boardroom to secure Lord Sugar’s £250k investment on The Apprentice.

From IT to bakeries and business consultancies, the new recruits will have to impress Lord Sugar and his aides Karren Brady and Claude Littner in a bid to secure a deal with the business mogul.

Speaking ahead of the show Lord Sugar said: “I need to see who’s got a good business brain, that’s all I’m interested in.

"The winner gets a £250,000 investment and it will change someone’s life forever. You are going to learn more about yourself throughout the course of this process, I promise you that.

“Sometimes, some people can’t stand the heat, and they complain and they moan. If you want to moan you can send me an email at lordsugar@idontcare.com.”

The new series will kick off with a task designed to test the candidates’ skills in negotiation and selling. The teams are taken to a lock-up containing antiques and collectables and must pick a host of items to trade and sell to the public.

Other tasks over the coming weeks include manufacturing sweets, creating an advertising campaign for jeans, hosting ‘late night opening’ events, creating their own brand of gin and designing virtual reality games.

Viewers can expect all the familiar pomposity and backstabbing – with some giving former star Ricky Martin a run for his money.

Candidates will be hoping to follow in the footsteps of 2015 winner Joseph Valente.

The Apprentice airs at 9pm on BBC One on October 6.

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