The Apprentice's Sian Gabbidon reveals she would love to see Kim Kardashian wearing one of her swimsuit designs

Lord Sugar's new business partner also has her eyes on Kendall Jenner
All aboard: Sian Gabbidon wants to get Kim Kardashian in one of her swimwear designs
BBC
Natasha Sporn16 December 2018

The Apprentice winner Sian Gabbidon has set her sights on styling Kim Kardashian after winning Lord Sugar’s investment.

And now Gabbidon, 25, has revealed that she’s already thought of her dream celebrity endorsements for her brand now she has the business mogul on board.

Speaking to Standard Online after her win, she said: “It would be hard to pick one but there are so many I love but I’d love to reach overseas.

Dream model: Kim Kardashian is one of Sian Gabbidon's dream endorsements
Getty Images

“Someone like Kim Kardashian or Kendall – those girls are the ones I need on my books but I’m sure I’ll get there at some point. I’ll never rule anything out.”

The Leeds native joked: “I’m sure at one point I said I’d never win The Apprentice but I’ve done that!”

Gabbidon beat nut milk enthusiast Camilla Ainsworth in the final, having pitched their business plan to Lord Sugar and a panel of industry professionals at City Hall.

Final two: Sian Gabbidon and Camilla Ainsworth faced their toughest pitch yet at City Hall
BBC

As tradition for the final, fired candidates came back to help the final two out with their branding.

Gabbidon’s team gave her cause for concern when they ignored her instructions for the animated billboard but the businesswoman says she was never worried about it being “sabotage”.

She explained: “It was difficult [when they ignored me]. Because I knew I had to use it and I was annoyed because it wasn’t a true reflection of my brand.

“I gave them clear instructions to keep it simple and it was as far from simple as it possibly could have been. But the I had to be smart and think about how I was going to pitch this and talk about it, to brush past it.

“But there are no hard feelings and they weren’t trying to sabotage me or anything. I still managed to get through it and win.”

The Apprentice 2018

1/19

The Apprentice will return to BBC One next year.

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