Video: The armpit sniffing dating night coming to London

Is dating the pits? It is now...
Ben Norum|Jenny Marc25 April 2016

In case you missed it, there’s an armpit sniffing dating night coming to London.

Romancing The Armpit is the work of madcap duo Bompas & Parr — who have also brought us events involving breathable alcohol, skulls, jelly and boozy saunas — and involves smelling people’s armpits to work out how compatible a match they are.

The idea is that you can tell a lot about a person through their odour, by focusing on the biological release of Major Histocompatibility Complex molecules. That's MHC for short.

It is, we’re told, supposed to be a small-scale revolt against a "highly deodorised" online dating world. Indeed, there are no rules at the event. Whether you shower an hour before or a week before, you won’t be disqualified for having ‘bad-pits’.

The event takes place on April 27 2016 — but how does it all work? Watch our video above to find out, and browse the gallery below for pictures.

Romancing The Armpit

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Visit bompasandparr.com for more information.

Follow Ben Norum on Twitter @BenNorum

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