Juicero: would you pay £500 for this fancy juicing machine?

It’s the so-called ‘Nespresso’ of juicing…
A juicer like no other?
Juicero
Liz Connor5 April 2016

Gym bunnies and health experts know that the easiest and fastest way to increase your fruit and veg intake is to jump on the juicing bandwagon. Not only will it help you to supplement your diet with vital antioxidants, but it can also help you to hit that vital ‘5-a-day’ recommendation.

But if you find the whole routine of peeling and chopping your ingredients leaves you feeling exhausted at the thought of even attempting to drink healthily, a new contraption promises to make juicing as easy as making a Nespresso coffee in the morning.

American entrepreneur Doug Evans has invented a so-called ‘smart’ juicing machine which presses ready-made pouches of raw fruit and veg into healthy juice in seconds - rather like brewing a coffee pod.

Mr. Evans has raised £84m in investments from companies including Google and Campbell soup to bring the high-tech machine into fruition.

The countertop kitchen appliance is internet-connected and mobile-app controlled to track the freshness and inventory of your packs in real time.

Owners can connect the juicer to the internet, so it can read each packet's QR code and send you a warning when the packets are close to expiring. You can also set up a juice pack subscription from the accompanying smartphone app.

The website claims that there’s also no mess to clean up afterwards – the juice packs are recyclable and your countertop and floors won’t need mopping up afterwards.

Mr Evans claims that the machine means juice lovers can "leave chopping, cleaning, and other juicing hassles behind".

The prep work for the packets is also taken care of by workers in a Los Angeles warehouse who chop all of the contents and the fruit arrives from local partner farms, according to Juicero.

So who’s already buying it? A-list fans include Gwyneth Paltrow (she declared it the ‘coolest invention of 2016’) and Dr Oz, while restaurant chain Pain Quotidien has already signed up to use the juicer in its American stores.

Best kitchen essentials for juicing - in pictures

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The only catch? It’ll come with a celebrity price tag: the device retails at $699 (£490). And each juice pouch costs between $5 and $10.

Still, there’s time to save up - the machine is currently only available in California, but is expected to make its way worldwide soon.

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