The world’s most expensive rump steak is going on sale at Aldi for £4.99 this Bank Holiday weekend

The wallet-friendly Wagyu steak will be sold for little over the cost of a pint
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Liz Connor23 August 2016

You don’t have to spend a fortune this Bank Holiday to enjoy a great steak at home - simply head to your local Aldi.

The budget supermarket has announced that it will stock its shelves with the world’s most expensive steak - Wagyu rump steaks - for under £5.

Many London restaurants charge over £90 for cuts of Wagyu beef, but you can now pick up a rump steak for £4.99, little over the cost of a pint.

The steaks, which go on sale this Thursday August 25, follow the sell-out success of Aldi’s premium Wagyu ribeye and sirloin steaks earlier in the year, as well as their popular Wagyu beef burgers - 3,000 of which were sold per hour across the UK.

Wagyu is widely thought of as the best (and priciest) beef in the world, thanks to its distinctive taste and signature marbling of fat, which melts into the meat while it cooks.

According to the supermarket, the premium beef comes from cattle that are bred and grass-fed on open New Zealand pastures.

Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said, “Wagyu beef has proven very successful with our customers and we are delighted to offer Wagyu Rump Steaks for under £5.

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“Aldi are continuing to offer premium quality products at everyday low prices, allowing customers to make substantial savings on luxury products without compromise.”

But if you’re planning to stock up your fridge ahead of a Bank Holiday BBQ, you’ll have to be quick, as Aldi are expecting a scrum for the steaks from its customers.

Demand is expected to be so high that a limit of two steaks per purchase has been put into place.

Better set your alarm early then, Londoners.

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