What are Dominic West, Sadie Frost, Sting and other celebrities turning their noses up at now?

New 'Turn Your Nose Up' campaign aiming to end pig factory farming gains support of celebrities.
Lizzie Rivera17 May 2016

A new two-minute film records the reactions of Dominic West, Jeremy Irons, Jon Snow and other high-profile celebrities as they watch a documentary about industrial pig farming.

Visibly distressed by scenes of pigs isolated in small cages and chewing metal bars and piglets crammed in together pens, the celebrities appeal to viewers to choose RSPCA assured, Outdoor Bred, Free Range or Organic pork in supermarkets.

Since its release, celebrities including Joanna Lumley. Stephen Fry, Sting and Trudy Tyler, have posted selfies of themselves pushing their noses-up piggy-style in support of the 'Turn your Nose up' campaign, started by charity Farms not Factories.

Dame Vivienne Westwood has also designed a 'moral campaign' t-shirt that debuted on the runway at Milan Fashion Week.

Dame Vivienne Westwoo's 'moral outrage' t-shirt is available to buy at farmsnotfactories.org (£30).

Mark Hix launched the video at his restaurant in Bond Street last week. It reveals how three quarters of the pork in the UK is produced in factory farms, and that 25 per cent of all antibiotics in the UK are used to keep these pigs alive while being farmed in horrific conditions.

The film also briefly explains how this is causing 'superbugs' as humans are becoming resistant to antibiotics, in part because of the meat we are eating.

Top chefs turning their noses up at factory farming: Clodagh McKenna, Anton Edelmann, Jessie Dunford Wood, Mark Hix, Kevin Gratton, Russell Norman, Thomasina Miers Ollie Templeton

The event was attended by high-profile chefs and restauranteurs including Thomasina Miers who founded Mexican street food chain Wahaca, Russell Normon who owns the Polpo Venetian-tapas restaurants, and Jesse Dunford Wood, a regular on Celebrity Masterchef and owner of Parlour in north-west London.

Find a list of London's ethical meat restaurants at bicbim.co.uk.
Follow @LizzieRivs on Twitter.

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