Young British Foodie: Joel Braham, owner of The Good Egg street food business
Joel Braham, 26, is the Stoke Newington-based owner of The Good Egg street food stall, due to appear at KERB street food markets across London throughout the spring.
What he does: makes shakshuka, a warming North African tomato stew served with eggs and preserved lemon yoghurt, all stuffed into a flatbread-lined pot, alongside chorizo-spiked breakfast burritos with tangy salsa and guacamole. He has plans to introduce more eggy dishes from around the world soon.
Why he does it: “I've been obsessed with food and cooking for as long as I can remember and have always loved eggs and all the different things you can do with them. I enjoy inventing new ways of cooking them, trying out new flavour combinations and preparing delicious, healthy, hot and fast breakfasts which aren’t available to buy from a shop or cafe on the way into work. Everyone needs a good breakfast and The Good Egg is all about serving tasty eggs just the way you like them, focusing on exciting, fresh and well sourced ingredients.”
How he did it: “I came up with the idea a little while ago, applied to Kitchenette, which is London's first incubator for new food businesses, and got on to its first programme. Kitchenette got us our first gig at Feast in December which was a total baptism of fire, but we sold out our first night and we knew we were onto something.”
What’s next: Braham is signed up to Kitchenette’s ‘inKERBator’, a test site for talented new traders in collaboration with KERB street food markets.
hello.thegoodeggco.com; kerbfood.com; wearekitchenette.com
READ YOUNG BRITISH FOODIE with Rekha Mehr
