Anyone for an avocado macaroon? Brunch pop-up uses avo for all five courses

Avo isn't over yet, it would seem
Not toast yet: Avocado is served
Corbis

In 2015, it featured in countless Instagram shots, arrived on the McDonald’s breakfast menu and was spread — amid controversy — on toast by Nigella.

But the many food writers and critics who declared that “peak avocado” was reached last year may have to reappraise the situation.

A pop-up restaurant where the £55 five-course brunch menu includes avocado macaroons, avocado ice cream and even avocado margaritas opens in Farringdon on Sunday.

The Avo-Brunch pop-up, a collaboration between events planner Meredith O’Shaughnessy and home appliance brand Whirlpool, is based at The Printworks Kitchen and takes place on various dates from this Sunday to June 12.

Previous London pop-ups from Ms O’Shaughnessy’s Meredith Collective include Dirty Laundry in Fitzrovia, where cocktails were mixed in washing machines, and Nordic Yulefest, a winter dinner party in Shoreditch. Of her latest dining experience, she said: “It’s been quite divisive. Some people have really taken against it online.

“I just thought you could have a lot of fun with the avocado and it is still very popular as a brunch item. It’s like Marmite, people love it or hate it. But there is no avocado on toast on the menu.”

In November, Nigella Lawson was mocked online for giving viewers a recipe for “avo on toast” in her BBC2 series Simply Nigella — although Waitrose later reported a 30 per cent spike in sales. The fruit’s soaring popularity reached such an extent last year that Tesco started selling packs of them ready-peeled and de-stoned. In Japan, McDonald’s added the avocado muffin to its menu after trials in Australia.

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Journalist and food writer Josh Barrie today still hopes the trend will pass. “I would like to think we have gone past peak avocado and it’s now on the decline,” he said. “I know avocado is nutritious and good for you and that is great. But it is so boring to see the same thing done over and over again. Instagram is littered with avo on toast.”

Other Londoners, however, were sold on the idea of the pop-up. Emily Gibson tweeted: “FIVE COURSE AVOCADO TASTING MENU. Yes yes yes yes yes.”

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