London's Cereal Killer Cafes to close permanently 'due to Coronavirus'

You cannot be cereal-ous? Twin brothers Alan and Gary Keery first launched their Shoreditch Cafe in 2014
PA
Ailis Brennan8 July 2020

Two controversial London cafes famed for selling bowls of supermarket cereal to their punters will not reopen following the lockdown, citing the prolonged closure and industry uncertainty for the decision.

Twin brothers Alan and Gary Keery, the co-owners of the Cereal Killer Cafes in Shoreditch and Camden, confirmed the news on Facebook today.

“After 5.5 years we will be saying Cheerio to our Cafes, for now,” they said in a post.

“After a long period of closure due to Coronavirus, and with the future of the hospitality industry looking very uncertain, we have made a decision that our Cafes on Brick Lane and Camden will not reopen their doors.”

Cheerio, for now: The duo said they would continue to sell cereal online, alongside 'creating their own line of products'
Rebecca Reid

The pair are hoping to return, however, adding: “This is not Cheerio forever, we have goals of seeing our Café open again, but due to the current climate it won’t be financially viable for us.”

The Cereal Killer Cafes gained infamy when their first branch opened on Shoreditch’s Brick Lane in 2014, and faced backlash for charging upwards of £2.50 for a bowl of cereal and milk in one of London’s poorest boroughs.

Despite this, the brand opened a second branch in Camden the following year, and have also launched locations in Birmingham, Dubai, Doha and Kuwait.

The restaurant also sells a selection of unusual, international and rare cereals via its website, and will continue the retail side of the business, promising that they will be “putting our efforts into growing our online store, creating our own line of products and delivering awesome cereal.”

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