Pick & Cheese: The Cheese Bar team to launch conveyor belt restaurant in Seven Dials Market

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Ailis Brennan8 July 2019

Ever found yourself frustratingly out of reach of the cheeseboard? A restaurant at the new Seven Dials Market will bring the goods into grasp by delivering cheese to diners via a 40-metre conveyor belt.

The team behind Camden’s Cheese Bar are launching Pick & Cheese in Covent Garden next month, offering more than 25 different cheeses to guests at the new KERB street food market in Seven Dials.

Pick & Cheese will seat 38, centred around an electronic track. Diners choose their desired cheese from the conveyor belt, with the menu featuring an all-British selection of farms and urban producers.

Each cheese will be served with an individually paired condiment, with combinations including coolea with hazelnut brittle, and fresh ricotta with sherry-infused cherries. These will be delivered on handmade plates, colour-coded to indicate price.

“We wanted to showcase British cheese at its best, while giving our customers the opportunity to hand-pick their cheese from our house list," said founder Mathew Carver.

“We hope Pick & Cheese will make amazing produce even more accessible, and help change the perception of what a cheese and wine bar has to be.”

Guests can also choose tasting flights, as well as charcuterie from Tottenham’s Blackhand Food, and hot dishes including grilled cheese sandwiches inspired by sibling concept, The Cheese Truck.

The wine list will be producer-led and focus on natural, organic wines. The restaurant has also teamed up with Happy Endings to create cheese-flavoured soft serve ice cream, using the likes of Baron Bigod brie and Beauvale Blue.

Following a stint as judge of the World Cheese Awards, Carver set up grilled cheese concept The Cheese Truck in 2014, serving from inside a 70s ice cream van. In 2017, the company opened restaurant The Cheese Bar inside Camden Stables Market.

The restaurant will be one of 26 food traders at the KERB Seven Dials Market, which will open in September inside a former banana storage building.

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