Sneak peek into King of Fears shop

UK's first Halloween shop with a haunted twist
Budweiser
28 October 2017

The King of Fears is reinventing the average Halloween shop.

And to create it, Budweiser has collaborated with an illusionist and “scaring experts” to create a unique Halloween shopping experience – we're talking mirror tricks and haunted clothes rails.

As well as serving up scares, there are stand-out brands like Gypsy Shrine, Badinka and Wintercroft selling special Halloween items from glitter and jewels to elaborate feather shawls, to unique animal masks and skeleton body suits.

The shop will feature an array of surprises, as well as items only normally found online

There is also a DJ in the house as party-goers are treated to some top tunes whilst browsing and a free drink for those buying from the shop.

King of Fears is part of a larger Halloween takeover, culminating in the Nightmare Circus Halloween Party from 5-11pm today. A DJ set from indie sensation FOALS will headline the event.

The shop runs until tomorrow, 29 October.

King of Fears Shop – and its Nightmare Circus Halloween Party, both in The Magic Roundabout, Old Street Roundabout, EC1Y 1BE.

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