Behind the Door: Anya Hindmarch and Claridge’s among donors to charity auction supporting homeless women

All proceeds from the Museum of the Home’s design-conscious auction will go towards a new initiative tackling issues around female and family homelessness
Bidding for better: Artists Sarah Kaye-Rodden, Caroline Popham, and Faye Toogood have all donated, along with food writer Skye McAlpine
ES Composite/Lexie Giarraputo-Pym/Caroline Popham/Trent McMinn/Skye McAlpine
Ailis Brennan16 March 2021

Fashion designer Anya Hindmarch and luxury hotel Claridge’s are among the top brands donating to a charity auction this week, in support of a new, women-focused homelessness campaign.

The online auction on March 19 will see 40 exclusive pieces and experiences on offer to bidders, all donated by top names in the worlds of design, art, food and fashion.

Lots include an interior design consultation with Retrouvius founder Maria Speake, a wallpaper painting class with studio de Gournay, and a cooking experience with food writer Skye McAlpine at her home in Venice, Italy.

Anya Hindmarch has donated a bespoke “Ultimate Box”, while Claridge’s has donated dinner with cocktails, to be enjoyed after a hair colour and style session with Sally Northwood of George Northwood salon.

Bidders can also take home a handwoven alpaca throw by Catarina Riccabona, or a selection of ceramic pieces from artist Faye Toogood’s new Dough range. Artworks by the likes of Sarah Kaye-Rodden and Caroline Popham are also among the lots.

All proceeds will go towards Behind the Door, an initiative set up by Museum of the Home in collaboration with the London Homelessness Collective.

The campaign aims to raise awareness of the unique issues faced by homeless women and families in London, as well as raise funds to help tackle them.

“I am delighted and proud to be supporting this important initiative to end the tragedy that is female homelessness,” said Skye McAlpine.

“This issue, sadly ever-present in our society, feels all the more pressing now in these socially distanced times and at this time of heightened vulnerability, when more than ever we need to rally together, and will draw comfort and strength from doing so.”

It is estimated that more than 60 families are made homeless in the capital every day. Behind the Door will also support the first ever pan-London strategy to end female homelessness by 2025.

For more information, visit museumofthehome.org.uk

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