Budweiser beer is being given a patriotic new name

Budweiser is aiming to tap into American patriotism by renaming its beer after the country.

From May, all Budweiser beer will be renamed ‘America’, in a bid to capitalise on upcoming summer events including the US election and the Olympics.

Vice president Ricardo Marques said in a statement he was expecting this summer to be "the most American summer ever".

He added: “Budweiser has always strived to embody America in a bottle, and we’re honoured to salute this great nation where our beer has been passionately brewed for the past 140 years.”

Owners Ab-Inbev have previously had pictures of the Statue of Liberty and the American Flag emblazoned on the Budweiser label for summer campaigns.

The writing on the cans will be in the same script used to design the original logo, and will keep the American name until September.

Creative director Tosh Hall added: “We thought nothing was more iconic than Budweiser and nothing was more iconic than America.”

The American style lager was first introduced to America in St Louis, Missouri in 1876 by Carl Conrad & Co.

Formerly the most popular selling beer in America, sales of Budweiser have declined in recent years due to the growing popularity of craft beers.