David Bowie loses religion in fourth video from album

 
16 July 2013

David Bowie has released another new video — but without the gothic horror and religious iconography of his last.

The singer takes a simpler approach, performing the track Valentine’s Day — from chart-topping album The Next Day — in an atmospheric pillared hall.

Fans online interpreted the song, and the star’s guitar gestures, as being about a Columbine-style shooting spree.

Bowie, 66, has released four videos since announcing the new album in March, his first in a decade. Marion Cotillard appeared as a prostitute, Gary Oldman as a priest and Bowie as a Christ-like figure in the video to the album’s title track — the third to be released — and Tilda Swinton was in The Stars (Are Out Tonight).

The new video was directed in New York by Indrani and Markus Klinko, who collaborated with Bowie on the artwork for the Heathen album in 2002. Valentine’s Day will be released as a limited picture disc on August 19.

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