Daybreak stars lose 200,000 viewers

Up with the larks: Adrian Chiles — complete with Groucho Marx-style moustache — makes co-host Christine Bleakley laugh on today’s edition of Daybreak
12 April 2012

ITV's new breakfast show Daybreak has lost a fifth of its audience since launching last week.

The figures are worse than its predecessor GMTV and an embarrassment for the channel after it spent £10 million luring One Show hosts Adrian Chiles and Christine Bleakley from the BBC.

It is currently attracting 800,000 viewers after starting with one million. Its rival BBC Breakfast is watched by 1.4 million viewers each morning.

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