Greggs bakers introduces new 'healthy' sourdough pasties

Healthy option: both new pasties contain fewer than 300 calories
PA
Tom Powell12 September 2016

Greggs bakers have launched a new range of "healthy" sourdough pasties.

Best known for sausage rolls and steak bakes, the high street baker has switched its attention to lighter options.

Both the new pasties, katsu chicken and Bombay potato, come in at under 300 calories and meet green or amber traffic light labelling requirements for fat, saturated fat, salt and sugar.

They use a crunchier sourdough pastry instead of the traditional butter-heavy puff pastry.

It follows a significant uptick in sales for Greggs' healthy ranges, which now account for more than 10% of sales. The products include teriyaki chicken noodle and falafel with hummus.

Overall the company posted a 6% rise in sales to £422 million while like-for-like sales rose by 3.8% during the six months to July 2.

Greggs commercial director Malcolm Copland said: "Greggs is well-loved for its traditional pasties and sausage rolls, but we recognise that our customers are increasingly looking for lower calorie options too.

"We understand that eating healthier means many different things to different people, it's also about freshness as much as it is lowering intake of calories and fat."

The chain, which has 1,700 shops nationwide and serves more than six million customers a week, first launched its Balanced Choice range in 2014, offering lower calorie breakfast, lunch and snack options such as salads, soup, porridge pots and fruit.

It has also removed hydrogenated fat, monosodium glutamate and all artificial colours and flavours.

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