10 December 2013
Spectators will be able to taste and smell London’s New Year’s Eve fireworks this year as the city hosts the world’s first “multi-sensory” display.
Sections of the crowd along the Thames will be able to experience a series of fruity flavours as they watch the show. Expert Sam Bompas said: “We realised nothing of the sort had been attempted before and that the concept of a multi-sensory firework display would be a genuine world first.”
Food scientists Bompas & Parr will create the effect, the details of which are being kept secret until December 31.
'Vodafone is joining forces with the Mayor of London to bring a world first to London's New Year's Eve celebrations by making a multi-sensory fireworks display'
