2021 CEW Beauty Awards: The best body and face products to buy now

In need of new hair and makeup products? Let Cosmetic Executive Women help you decide

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CEW 2021 Beauty Awards Winners
CEW
Joe Bromley25 September 2021

At the biggest beauty lunch of the season, the 16th annual Cosmetic Executive Women (CEW) Awards have deduced the best of the market.

Summer has rolled to a sharp end. Has your tan faded? Has September stress left your face a little a dry? Don’t worry, us too (seriously). But the CEW Awards, their board of professionals have whittled 359 entries, across 33 different categories, down to the must have products this year.

CEW is the international organization comprising of 10,500+ individual members representing a cross section of beauty and related businesses. It “connects big and small businesses together, veteran executives with up-and-coming talent and each member with the relevant resources they need to face the day,” the company says in their manifesto.

And on Friday 24th September, during an extravagant affair hosted by Smooth Radio’s Jenni Falconer at the London Hilton on Park Lane, the winners were announced. Each will take home a Lalique statuette and receive the exclusive CEW Beauty Awards seal on their products. Every category is split between mass and prestige winner.

The ‘Responsible Beauty Award’, voted on by an independent panel of experts, went to Beauty Kitchen, the company driving for natural and sustainable products that maintain their efficiency.

Meanwhile, Elemis wiped the floor securing an eye-watering (and record winning) five awards including, ‘Best New Vegan Beauty Product Prestige’, ‘Best Beauty Icon’ and ‘Best British Brand’.

Here is our selection of the best beauty money can buy:

Best New Body Product

Mass

CeraVe, SA Smoothing Cream
CEW Beauty Awards

Prestige

Tan-Luxe, Super Glow Body
CEW Beauty Awards

Best New Mask

Mass

The Ordinary, Salicylic Acid 2% Masque
CEW Beauty Awards

£9.90, spacenk.com

Prestige

Drunk Elephant, F-Balm Electrolyte Waterfacial
CEW Beauty Awards

Best New Face Makeup

Mass

The Ordinary, Concealers
CEW Beauty Awards

£4.90, spacenk.com

Prestige

Trinny London, BFF De-Stress Tinted Serum
CEW Beauty Awards

Best New Eye Makeup

Mass

Honest Beauty, Extreme Length Mascara and Primer
CEW Beauty Awards

Prestige

Hourglass, Unlocked Instant Extensions Mascara
CEW Beauty Awards

Best Beauty Icon

Mass

Tweezerman, Classic Slant Tweezer
CEW Beauty Awards

Prestige

ELEMIS, Pro-Collagen Cleansing Balm
CEW Beauty Awards

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