10 most popular fashion brands of 2017

Have you bagged yourself any highly sought after Christmas gifts?
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Charlie Teather25 December 2017

With red the most popular colour of the year, Gingham the biggest print and athleisure the biggest trend, which fashion brands have been top of our shopping lists in 2017?

Global fashion search platform Lyst have the answer. Having tracked more than 100 million searches from 80 million shoppers this year, their 2017 fashion report makes some interesting findings.

Unsurprisingly, Gucci hit the top spot. Officially their most searched brand of the year, the Italian luxury fashion house topped the likes of Balenciaga (3rd) and Saint Laurent (6th) and has achieved serious cult status again this year.

Attracting more than 35 million searches in 2017 via Lyst alone, customers tended to look for trademark Gucci flourishes with loud florals, clashing prints, snakes and stripes the most prominent.

But you may need to shop fast, as one of their biggest hitters will be off the market soon.

Announcing its decision to go entirely fur free as of spring/summer 2018, the ubiquitous fur-lined loafer will soon be an even hotter commodity.

Landing second place was a more surprising entry, with high street chain Forever 21 beating off competition from competitors Topshop, H&M and Zara.

Click through our gallery to see the top 10 most searched fashion brands

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