Advertising copycats: City workers dress like Mad Men's Don Draper

10 April 2012

Sharp-suited Don Draper has become a style icon in the City.

TM Lewin, the shirt and suit retailer favoured by many of the Square Mile's accountants, lawyers and insurance workers, says customers have been switching to its slim-cut suits inspired by those worn by Draper and his colleagues in Mad Men.

The chain launched a trial range in the spring which proved so popular that it will bring out a full range in September. The trousers are slimmer cut than for standard suits, while jackets are shorter with thinner lapels. TM Lewin has also introduced narrower ties, 5cm or 7cm wide at the bottom compared with the usual 8.5cm— like those in the show. Chief executive Geoff Quinn admitted his customers aren't usually "at the cutting edge of fashion", but said they had embraced the Mad Men look.

"Every part of the range has sold really well," said Quinn. "It is in homage to the late Fifties and early Sixties styles of Mad Men. There is something very classic and simple about the look."

Jaeger also says it seen strong demand for traditional tailoring. "Younger customers are displaying a greater appreciation of classic menswear," said design director Stuart Stockdale.

"The Fifties lean and masculine silhouette offers strong rope-shouldered jackets paired with slim trousers."

Designer Michael Kors based a collection on Mad Men, and Donatella Versace professes to be a fan. Prada's autumn/winter womenswear show in Milan in February also had a Mad Men influence, with models wearing cinched waists, full skirts and beehive hairstyles.

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