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Converse has released intentionally dirty-looking trainers which, it is stating, enables customers to "skip the break-in period."
The “Chuck Taylor All Star Basic Wash”, are low-top offerings of the brand's best-selling Chuck Taylor style and come in two colours: either navy and white or grey and white.
On the brand's website, it says “A dirty wash treatment gives these classic Chucks a vintage look, straight out of the box.”
The launch has got the Internet up in arms, with one user tweeting: "Could get them for a 5 in charity shops looking better than that."
While another remarked: "This... This isn’t a parody?!”
This isn't the first time a brand has launched dirty treads. Last year, Gucci came under fire for selling a pair of scuffed sneaks for £615 with critics slamming the Italian maison for "commercializing poverty."
While worn-looking trainers have become a calling card for Italian brand Golden Goose. In September 2018, the brand was also criticised for selling one particularly battered pair which featured duct tape over the toes.
Shop the Chuck Taylor All Star Basic Wash here.
