In a world where body shaming and strict figure guidelines appear to know no bounds, designer Zac Posen has taken responsibility - on behalf of the fashion world - to ignite a change.
"The body type ideal has continuously changed over history," Posen said to People magazine.
"Ideals change. It is up to fashion, something I call ‘fashion-tainment’ to change this and guide this."
"There are great moves and strides that the media industry and the fashion industry could be taking to include all body types."
The 35-year-old designer, who has dressed everyone from Kate Winslet to Gwyneth Paltrow, Reese Witherspoon and Rihanna, cited his extensive list of celebrity clientele as proof he's looking to broaden people's view of 'body ideals'.
"I’ve always dressed women of all body types, of all races and all ages - and that is part of my success."
“I don’t think many brands do this but it is essential for me."
“The editorial message can change and evolve - and if you create that ‘it’ moment - that can change a whole culture."
