Guests welcome at new Monki store

 
1/2
12 March 2012

Carnaby Street was a hub of Scandinavian fashion last night, as the resident Monki store threw a party to celebrate its arrival.

The underwater themed bash coincided with the design of the concept store, entitled the ‘Sea of Scallops’, with bubbles blown at the entrance, sea-themed cocktails and an aquatic interior.

Guests of honour included T4 Presenter Georgie Okell, singer Cleo Sol and DJ Margot Bowman, with a performance from the Swedish electro-pop duo Icona Pop.

The Monki store, which officially opened to the public last month, is a favourite among Swedish teens and is owned by Hennes, the chain responsible for H&M and COS, and is often cited as the little sister of neighboring Cheap Monday with classic Scandinavian styles at lower prices. Head there for clean cut separates and wearable trends.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in