For most gym bunnies, workout regimes are about more than just working up a sweat. If looking good en-route to the gym is as important as atop a treadmill, new activewear brand WORKOUTLIFE has every aspect of your fitness schedule figured out.
Founded by marketing expert and yoga teacher Rebecca Quade and created by fashion designer Ebru Ercon, the brand cleverly divides the different facets of sportswear into three easily digestible sections. WORK covers all manner of high-performance, full-impact and seriously sweaty apparel; OUT is about contemporary workwear for hanging around dance classes and yoga studios; and LIFE offers sophisticated basics for all low-impact activities and, well, slobbing. Any fitness brand that acknowledges us couch potatoes is all right by me. (workoutlife.com)
