More like sisters: Abbey Clancy is new face of Avon fragrance campaign alongside her remarkably similar-looking mother

The stunning blonde was joined by her equally stunning (and blonde, for that matter) mother, Karen
A generation apart: Abbey's mother, Karen, is a clear indication of where the model got her looks
Charlie Teather5 November 2014

If you're looking for proof that good looks are genetic then voila.

Abbey Clancy, 27, has been unveiled as the latest face for Avon fragrance while her mother, 53, stars alongside in the genetically-blessed shoot.

The model, mum and television presenter is joining the Avon family as the face of her first fragrance, Avon Cherish. Abbey is joined by her beautiful mother, Karen, in the campaign which launches in time for Mother’s Day next year.

This is the first time the pair have been in a campaign together, and Abbey couldn't contain her excitement: "I’m delighted to be the face of Cherish and I have been so lucky to share the experience with my mum. We had such a laugh on the shoot and it’ll be a memory we’ll always cherish."

Angelic: the capaign shows off Abbey's natural beauty

The pair join an impressive line of stars who have represented the beauty giant in the past, with Megan Fox, Olivia Wilde and Maria Sharapova amongst them.

Abbey was entirely delighted to be associated with the brand: "I am so proud to be working with Avon as it’s amazing to be able to partner with a company that empowers women in so many ways."

"To front this scent is a dream – it’s stunning. It’s so versatile and long-lasting, taking me from the school run to the red carpet– it really is the perfect scent to celebrate every side of you as a woman. Pete [Abbey's husband, Stoke City footballer Peter Crouch] loves it too." Well, if it entices the likes of the Premier League...

As the campaign launches in 2015, head to avonshop.co.uk or to your local Avon representative to snap one up. And hey, in the spirit of the campaign why not grab your mum one too.

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