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H&M today revealed a glimpse at their Christmas campaign starring Nicki Minaj.
Said to be a modern take on the classic fairytale, the festive film centres around a little girl who tracks down "the evil brother of Santa Claus to save the Christmas season from his selfishness."
Minaj stars as the mother of the young girl before turning into a fairy named 'the Wisest Thingy'.
Jesse Williams and John Turturro also star in the short film which is directed by Johan Renck.
"I love the film's over all empowering message," Nicki said of the campaign.
"I love seeing this young girl become the champion that lives in all of us. There's always magic in the air during the Holidays."
Speaking of the launch,Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director, said: "It’s exciting to see our festive designs come to life together with such inspirational talents."
"They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M."
The full film will go live on hm.com on November 28
