Rihanna’s Fenty fashion line to close its doors

LVMH is pausing Rihanna's fashion label after two years
JP Yim/Getty Images for FENTY PUMA
Chloe Street10 February 2021

Just under two years since it launched, LVMH is closing the doors on Rihanna’s fashion label Fenty.

The French luxury conglomerate confirmed the brand would be put on pause in a statement to Women’s Wear Daily (WWD) that read: “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”

Observant fans will have noticed the Fenty Instagram has been inactive since January 1, and there hasn’t been a new collection dropped on the site since November 2020, when Rihanna collaborated with one of her favourite shoe designers Amina Muaddi on a capsule of electric blue and white PVC sexed-up stilettos.

 According to WWD, a skeleton staff remains at Fenty’s Paris headquarters to wind down operations, while the e-commerce site is expected to go dark in the next few weeks.

All is not lost for Fenty fans however, as LVMH plans to concentrate its efforts on supporting and growing Rihanna’s cosmetics companies Fenty Beauty and Fenty Skin, and also to become more involved with her incredibly successful lingerie company Savage x Fenty.

As the first Black woman to preside over an LVMH brand and the first time the luxury group has launched a fashion brand from scratch since Christian Lacroix in 1987, Rihanna’s Fenty was history-making, if short-lived.

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