Self Portrait swimwear has launched and it'll make you want to book a holiday ASAP

This one's set to be the Insta-swimsuit of summer 2019
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Chloe Street8 March 2019

When Malaysian-born Central St Martins graduate Han Chong launched Self-Portrait in 2013, the 17 dresses in his debut collection represented a fresh and widely flattering take on femininity, and offered a new, modern approach to formal dressing.

Self-Portrait’s striking, lace-centric signature aesthetic and it’s accessibly priced product (dresses retail for £150-£200) meant it quickly shot to Insta-stardom, and the Azaelia dress became the go-to wedding guest dress of that summer.

This week the five-year-old brand has launched its first ever swimwear collection, and we are going to go right ahead and call it… just as the Azaelia was THE wedding guest dress of 2013, we predict you’ll spot a trickle (then a flood) of these Self-Portrait swimsuits on your summery Instagram feeds.

The range, which includes swimsuits, bikinis and a few lightweight cover-ups, echoes all the signature design DNA from the brand’s ready-to-wear: ruching and asymmetric shoulders in ditsy florals and geometric patterns.

Self Portrait

These are pieces to be worn alone or layered with knitwear, to put on in the morning and wear all day, then out to dinner and dancing.

In just five years, Self-Portrait has become a global brand worn by everyone from Meghan Markle to Michelle Obama and Khloe Kardashian to Kate Middleton, not to mention, most likely, several women you know.

The brand, which opened its flagship store on Mayfair’s Albemarle street in March last year, is sold in over 350 of the world’s top retailers, including Selfridges, Net-a-Porter, Matchesfashion.com, Bergdorf Goodman, Neiman Marcus, Harrods, and Nordstrom.

Self Portrait

And now it’s coming to a beach near you…

Prices for Self-Portrait swim start at £50. Shop the collection here

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