Supermarket chic: a first look at supermodel Heidi Klum's fashion line for Lidl

The brand announced today that Klum's debut Lidl line will be named "Heidi & The City"
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Charlie Teather10 August 2017

Since news broke two months ago of Heidi Klum's upcoming fashion collaboration with supermarket chain Lidl, fans have been waiting patiently for a first glimpse of the goods.

And with a sneak peak release of the supermodel's collection having been debuted this morning, they surely can't be disappointed.

Launching on September 7 at New York Fashion Week, the collection marks the brand's first ever fashion collaboration.

Drawing inspiration from the fashion capital, the line has been entitled "Heidi & The City".

The 18-piece collection features a leopard-print camisole, bomber jackets, skinny jeans and vibrant hues, as well as a real leather jacket in cognac already looking to be the collection's hero piece.

Priced between £6.99 and £49.99, the collection ranges in sizes 8-16 and also includes accessories and shoes.

"I wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price," Klum said of the collaboration.

Speaking of the brand's collaboration, Lidl Uk's Commercial Director Ryan McDonnell said: ““Working alongside Heidi Klum, a highly successful and creative designer, we are bringing affordable fashion to the forefront. The #LETSWOW concept is all about surprising our customers with a trend-led fashion collection at highly competitive prices.”

The collection launches in 670 Lidl UK stores on September 18, and will be available in a total of 28 countries in over 10,000 stores.

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