Taylor Swift stars on the cover of January Vogue marking Edward Enninful's second issue

British Vogue's new editor-in-chief revealed the emotional impact of the shoot on Swift
Taylor Swift stars on the British Vogue January cover
Mert Alast & Marcus Piggott/Vogue Magazine
Charlie Teather5 December 2017

Taylor Swift has been unveiled as the cover star of British Vogue's January issue.

Marking Edward Enninful's second issue as editor-in-chief at the title, the Reputation singer follows in the footsteps of Adwoa Aboah who starred on the editor's debut cover.

In the newly-released images, Swift shows off a darker edge for the magazine's moody new aesthetic.

Wearing Saint Lauren and shot by Mert Alas and Marcus Piggot for the cover shot, Swift has also written an exclusive poem for the magazine.

Edward Enninful's debut Vogue launch party

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"For me, the chance to help transform America’s most fascinating sweetheart was a joy," Edward Enninful admitted.

"As we took the pop icon on an epic fashion journey with photographers Mert Alas and Marcus Piggott, what struck me most about Taylor was her brilliant sense of humour, but also how, for a woman in her twenties, she has an incredible sense of who she is."

"Obviously she is a world-class lyricist – and has written a stunning poem just for Vogue on the timely subject of reinvention and moving on – but she also takes her duties as a role model very seriously."

"Taylor is acutely aware of her following and how she communicates with young women, and will never portray a character that would send the wrong message."

"That said, even superstars aren’t immune to the power of a great dress. Taylor says she has never seen herself transformed like this before, and I was very touched to see how emotional she was at the end of our shoot day in London."

See the full shoot in the January issue of British Vogue, on sale Friday

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