Victoria Beckham x Target sells on eBay at four times original price just hours after launching

The success of Beckham's budget-friendly line prompted an apology from the designer for 'frustration' over technical issues
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Charlie Teather10 April 2017

After weeks of anticipation, Victoria Beckham's budget friendly collection for Target finally went on sale on Sunday morning.

But with adult pieces starting at £20 - and collections catering for women up to a size 26, young girls, toddlers and babies - shoppers had to act fast as the line sold out within just a few hours.

And while the majority of customers will be eagerly anticipating the chance to wear their new purchases, other buyers had a slightly sneakier agenda.

As is now unfortunately customary, less than 24 hours after launching a number of the rapidly snapped up pieces have found themselves being sold at up to four times the price on eBay by savvy shoppers.

A scalloped orange playsuit which retailed at £35 is now being sold for £125.

A smart black collared dress was also initially sold for £35, and is now on eBay being sold for £100.

But it's not just the womenswear that is being sold at hiked prices, with a child's floral pink jacquard shift dress being flogged for £85 - almost four times the amount of its initial £23 price tag.

While the success and popularity of the collection was inevitable, Victoria Beckham took to Twitter on Sunday to apologise to her fans for any technical issues they were experiencing as they tried to shop the collection.

"I am overwhelmed by your response to my #VBxTarget collaboration launch!" wrote Beckham.

"Thank you for your patience and sorry for any frustration! x VB"

Speaking ahead of the launch, Beckham told The Sunday People: "It's been designed for women no matter their budget, age or size."

"I want to empower women and girls, and make them feel like the best versions of themselves."

"The fact that I can offer plus-size too is exciting."

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