Frame opens pop-up wellbeing store in King's Cross

The cult of Frame is about more than just going to a weekly reformer Pilates class; it’s also about tongue-in-cheek slogans (“No Ifs, Just Great Butts”; “OK, but first yoga”) adorning über-cool gear worn with great enthusiasm.

The gym chain was created by Pip Black and Joan Murphy, and the pair now have three branches in London. But they aren’t stopping there —they’ve just opened a pop-up store at King’s Cross to serve as a one-stop shop for health must-haves.

It stocks the Frame x Whistles collaboration of super-chic workout wear as well as the hippest lifestyle brands, skincare products and clean-eating cookbooks.

Look for luxe leggings to wear to the 10am Vinyasa Flow, where you can expect to see plenty of neon trips and loud prints. With designs from big-hitters such as Sweaty Betty and Lululemon, the shop will also stock Daquini, YAS Sport and L’urv.

There will soon be an online store, and smaller curated collections are available at the other Frame locations in Shoreditch and Queen’s Park.

So don’t panic, now you can easily pick up your Hemsley + Hemsley spiralizer on your way out of the Ass & Abs class and head home to polish off that bag of courgettes.

For more info visit moveyourframe.com