Rich boys and their biker toys

THE SHOPS

It’s no coincidence that two of the major chains, Evans and Cycle Surgery, have outlets in Spitalfields, making them neighbours to RBS. But serious cyclists go to the independents.

Bespoke Cycling

(143-145 Farringdon Rd, EC1, 020 7837 0647, bespokecycling.com)

Bespoke offers hypoxic chamber training (from £100) and metabolic testing (from £200) on top of bike fittings and custom bike builds (£2,000-£10,000) to match your biomechanics.

Mosquito

(123 Essex Road, N1, 020 7226 8765, mosquito-bikes.co.uk)

As well as custom bike builds (£3,500-£7,000) Mosquito has a tailoring service for cycling-specific tweed jackets (£800).

Condor

(49-53 Gray’s Inn Road, WC1, 020 7269 6820, condorcycles.com)

Condor has a semi-custom service that matches customers to a stock frame that is then built into a complete bike by the design team (£1,100-£6,000).

Suka Sports

(47 Beak Street, W1, 020 7434 4354, sukasport.com)

This boutique sells top-brand clothing and accessories such as Brooks leather trouser straps and £350 designer bike stands.

THE GEAR

When it comes to clothes and shoes, Rapha and ASSOS lead the way for those who want style and have money.

Shoes: the best cycling shoes are now heat moulded and can be fitted with custom insoles. The Sidi Five Road Shoe is popular (£143.47, wiggle.co.uk)

Jacket: Rapha’s signature pink branding and trim matches City shirts — and the City Rain Jacket is a smart way to keep those shirts dry (£220, rapha.cc)

Gadget: the Powertap hub is an advanced piece of technology — a hub that measures the power you are generating on your bike so you can measure your training (£1,000, bespokecycling.com)