The designer with the R factor

1/2
Marie Winckler10 April 2012

Modern pop stars are as much style icons as musical ones. Just how far fashion has invaded that music world can be seen at Rihanna Rated R, an exhibition of her stage clothes at the O2 Arena which opened yesterday.

The designer behind all these creations is 39-year-old Bordeaux-born Alexandre Vauthier, who commutes between studios in London and the French capital.

A week before the opening, he invited me into his rooms in the 8th arrondissement where he created his first collection in 2009, having worked for Thierry Mugler for four years and Jean Paul Gaultier for eight.

"There is obviously something very 'pop-star' about my style," he says (Beyoncé and Lady Gaga are both clients). "But I also dress established actresses like Isabelle Huppert. We did a beautiful portrait of Sophia Loren with my jewellery. From 22 to 60 years old, my brand is very inter-generational. They don't come from the same background, they don't have the same 'world', but they all have something to say and represent a certain kind of powerful woman.

"I try to make women beautiful. I want them to feel smashing - so that they go out and hook up with a man. I want them to be confident about themselves."

Surrounded by his new collection's bright red designs, with low-cut cleavages and impressive proportions, I would say confidence is a prerequisite.

Vauthier met Rihanna in Paris, when she was working on the album Rated R and looking for a new stylist. He says: "We met at midnight and I showed her some final sketches. The next day the clothes were sent to her place. And that's when it all started. I followed her to Berlin. We did shoots for the cover of her first single, then her second, then stage outfits. It is a great collaboration. She is very professional and creative."

Then rap star Jay-Z spotted Vauthier's triangular dress at his debut spring summer collection in 2009, and introduced him to his wife Beyoncé.

"She has also the same kind of fiery personality. Seeing her perform in my golden sequin dress at Glastonbury was a great privilege. She represents perfectly the sort of powerful woman I like to dress."

Of Lady Gaga, he says: "I'm really pleased to see how she wears my creations. She adapted my red dress to make it fit in her own style."

Over the years, Vauthier has built a strong link to London: "I come back and forth for work all the time because some of the artisans I work with are there. The collaboration with Swarovski London, for example, was so delicate and specific - we couldn't have done it anywhere else.

"There is definitely something about London that makes it such a lively and creative city. I like the extremes that the English girls go to. I come and stay in Notting Hill - I am more of a West-Ender then an East raver."

The royal wedding dress exhibition may have closed, but this exhibition of a princess of pop provides a peek at some very different creations.

Rihanna Rated R, O2 Arena.

Free for Rihanna's concert ticket holders. £12 adult and £6 child, 11am-7.30pm, until December 22.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in