Life coach: Dan Rookwood

 
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Dan Rookwood23 April 2013

Is it ever OK for a man to wear fake tan on his face?

The first rule of Fake Club is: you do not talk about Fake Club. For some men there's still a stigma about fake tan, but at this time of year people with fair skin look too pale. To avoid the telltale tikka tinge, use two things: Clinique for Men Non-Streak Bronzer (above, £17.50); and subtlety. Rub a pea-sized amount between your palms and apply evenly, avoiding stubble so as not to dye it orange. Then scrub your hands like an OCD Lady Macbeth. It's only OK if no one can tell. That's the thing. Otherwise you'll make a right David Dickinson of yourself.

Dan loves

Hunter Gather

This new label launched in December as a website and shop/event space on Wigmore Street with a capsule collection of beautifully simple men's wardrobe staples. Womenswear is next, with special projects, collaborations and 'a full editorial platform' to evolve later this year. 68 Wigmore Street, W1 (huntergather.com)

Dan is style director for Men's Health 

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