Float away on a frozen lake underneath the Northern Lights

According to travel company Off The Map, there's a new way to experience Aurora Borealis
Frosty reception: Bed down in a survival suit for prime views of the Arctic sky
Off the Map Travel
Richard Jones3 November 2017

The experience economy is booming. A poll by Eventbrite showed that more than three in four millennials would choose to spend money on a desirable experience or event over buying something tangible. Which means goodbye house ownership, hello parachuting out of a plane from 12,000 feet

The good news is that it means travel companies are thinking further out of the box than ever before to offer once-in-a-lifetime experiences to appease this millennial crowd. Step forth Off the Map Travel, which has just launched a new aurora borealis viewing experience from November 18 to next April.

You will be guided by candlelight to your neatly cut hole in the ice

Guests will travel to Rovaniemi – the hometown of Father Christmas in Finland – slip on a dry rescue suit over their Arctic layers, walk to a frozen lake guided by candles and then lie back into a freshly cut hole in the ice. There they will view arguably the most magical sight in the world – the Northern Lights (sorry Santa) – while floating comfortably on the water. The experience starts at 7:30pm and lasts for three hours, with the rescue suit keeping you warm and snuggly as you drift off to the world's best night-light. It surely beats another snoring, boring city break to Paris.

The Northern Lights have another happy customer
Off the Map Travel

The Northern Lights are a natural light display produced when electrically charged particles from the sun collide upon entering the earth's atmosphere. These extraordinary shows of nature only appear close to the Earth's two magnetic poles - the North and the South. And Jonny Cooper, founder of Off the Map Travel says the experience is borderline transcendental. “For some, experiencing the Northern Lights can be quite spiritual, especially once you learn of the many local myths and stories around the aurora," says Cooper, "and this new floating experience only amplifies this relationship with the night sky, and the Northern Lights, creating a new and powerful experience.”

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