Gay rights protesters gathered outside a Dolce & Gabbana store in central London today after the fashion designers' "homophobic" comments about IVF babies.
Campaigners from The Out and Proud Diamond Group held placards which said "D&G Homophobia is not fashionable!" in the protest next to the shop in Bond Street.
They were joined by leading gay rights activist Peter Tatchell as they called for shoppers to boycott D &G after the duo claimed children conceived through IVF were "synthetic".
Other protest banners read "Dolce & Gabbana - put labels on clothes, not families" and "Boycott D&G over their disrespect for gay families".
Singer Elton John, who has two IVF children with husband David Furnish, waded in on the row this week, adding to calls for a boycott of the fashion brand.
He was later photographed holding a Dolce & Gabbana shopping bag - but his management team insisted it was just a carrier bag for his lunch.
The Italian designers, Domenico Dolce and Stefano Gabbana, are said to be shocked by the public backlash over their comments.
In an interview with Panorama magazine, the Italian publication which first printed their remarks, Gabbana suggested their opinions had been badly expressed.
He said: "Boycott Dolce & Gabbana for what? They don't think like you? This is correct? This is not correct. We are in 2015. This is like medieval. It's not correct."
