London women 'too intimidated to ask for style or shopping advice'

Style guide: Shoppers in London
Mark Large/Daily Mail
8 December 2016

Almost 70 per cent of women in London say that they are “too intimidated” to ask store assistants for style or shopping advice, research showed today

According to the survey of 2,000 women aged 25 to 40, high street sales associates are putting women off from asking for help, either because they are intimidatingly stylish (56 per cent), younger (45 per cent) or considered as “more attractive” than the shoppers they are serving (43 per cent).

Instead many woman prefer to receive advice on both from their friends (65 per cent).

Kathleen Mitchell, from social-selling jewellery brand Stella & Dot which carried out the research, said: “Shopping should be a joy and one where you can expect great honest advice or even better some help with the legwork by a personal shopper.

"That is why we believe that all women deserve a new way to shop a way that is fun and easy.”

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