Piccadilly Circus's iconic billboards turned yellow for an hour in support of UK nurses working through the night to care for people living with terminal illness.
As the clocks went back brands gave an hour of their time to terminal illness charity Marie Curie by turning their panels yellow.
The campaign aimed to raise awareness for the nurses who working an extra hour on Saturday night to care for the terminally ill.
Halloween party-goers passing through the tourist hotspot between 7 and 8pm on Saturday night took to Twitter to praise the initative.
Rob Webster wrote: "This is brilliant...the iconic Piccadilly Circus turned yellow for @mariecurieuk for all the nurses working an #extrahor last night."
Dr Jane Collins, Chief Executive of Marie Curie said: “Practically everyone will be affected by terminal illness at some point in their lives, so it’s really important that more people are aware of the work that our nurses do and that they are able to receive our help if and when they need it.”
Those wishing to make a donation to the charity can text EXTRAHOUR to 70755 to donate £5.
